Launched in 2014, YES! i am the Change (YIAC) was a nationwide mindset transformation program to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films.

Under YIAC, a 101-Hour Social Filmmaking Challenge was launched, with a participation of over 13,00,000 youth across 2,500 cities and towns across India. The Jury included India’s eminent film and media personalities, corporate leaders and educationists.