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Case Studies

Shrishti Somani

NGO: Magic Bus

Shrishti Somani

 “To be one of the 45 selected Fellows among 922 aspirants is a feeling of pride. During the Induction training, I became conscious of how social media is a powerful medium of communication with the masses. I engaged in conversation with a lot of inspirational community members. The stories I listened to, touched my heart and I gained insights into the ground realities of people’s lives and their communities. This grassroot exposure enabled me to make an impactful short film for Magic Bus. I brainstormed with other members proposed more than 10 creative, campaign ideas to strengthen communication efforts and build a stronger social media presence for Magic Bus.”

An HR College graduate, Shrishti had always been socially inclined because of her involvement in the National Service Scheme and Daan Utsav Fellowship. To gain a better understanding of the development sector, Shrishti applied for the YES FOUNDATION Media for Social Change Fellowship.

For her, the 1-week Induction training was an opportunity to network with 45 Fellows, from varied backgrounds, with different skill sets. Shrishti was placed at Magic Bus, which equips some of India's poorest children and young people with the skills and knowledge to be successful. Shrishti captured real-life stories on camera through community visits and interactions with members.

The discussions at the fortnightly workshops prepared Shrishti for the probable challenges while working with a NGO and enabled her to cope better when faced with any challenge at the grassroots. Shrishti learned to manage last minute situations, to take responsibility and accountability for completion of deliverables, and to negotiate her space in the NGO.

Shrishti’s 8-week Fellowship experience led to a change in her perception about the social sector. She values NGOs and the good work they do for people and in society. Shrishti credits YES FOUNDATION for the opportunity to gain maximum learning and exposure through the Fellowship.