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Case Studies

Case Studies

Parth Vyas

Parth Vyas

“YES! i am the CHANGE is a platform that brings together such likeminded people to contribute towards awareness generation.”

By not being preachy and using their creative skills at its best, the team of Magic Jar - Mimansha Punamia, Shenoya Fernandes, Lisha D’souza, Mitali Puthli & Parth Vyas sent across strong message of preserving our environment. The transition from a small town to a city brought about a kaleidoscopic change in the perception on the quality of life and the dependency of individuals on the environment for a healthy and clean living. In the film equating fresh air to drugs gave a new definition to rarity.

The team; a dedicated group of film makers now consider themselves as agents of change and feel responsible towards the society after making the film. They believe films have the power to impact. The team now leverages their YES! i am the CHANGE social film at various other film festivals and contests with the objective to reach out to as many supporters possible.