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Case Studies

Leena Kejriwal

Leena Kejriwal

“As artists, we are so caught up in the art medium, but I realized that the online space is really important. When I started thinking about an awareness campaign, I realized it had to be rooted through social media. I really saw that with YES FOUNDATION; the synergy created on the net was really amazing – getting 50,000 participants and 1700+ movies is just incredible.”

Leena Kejriwal, a YES! i am the CHANGE (YIAC) 2014 participant and YES FOUNDATION Changemaker 2015 awardee has gone beyond merely making a YIAC film and engaged with individuals to sensitise them about anti human trafficking.

Her YIAC film narrates the story of an ex-sex worker and an NGO – Humari Muskan – where they work with the children of sex workers to prevent the next generation from entering the industry.

In January 2014, she launched a public art project titled MISSING at India Art Fair. The artwork consists of larger-than-life silhouettes of young girls placed against the urban skyline representing the millions of young girls who ‘disappear’ from their homes into the shadowy world of human trafficking. Although she initially had support from a private foundation to take the work across India, eventually the funders pulled out, leaving Leena to think of a new way to continue her campaign to bring about change through her art

The MISSING campaign has evolved to be a public art movement against human trafficking from a mere art installation project

Leena’s initiative has received widespread appreciation across India and globally (especially in UK and USA) and also covered in prestigious publications like The Guardian and Al Jazeera

Leena was awarded the inaugural YES FOUNDATION Changemaker Award

Leena, with the grant support and guidance from YES FOUNDATION has now launched a smartphone app – MISSING, game for a cause, as part of the inaugural YES FOUNDATION Changemaker Initiative 

The MISSING App takes the player to an augmented reality animation which allows him/her to experience the human toll of trafficking. The end screen takes you to a list of current petitions, which one can sign, and help in making the laws stronger and a list of nearby NGOs, which one can contact and help. With it there are other links that help in creating more awareness and action pertaining to the issue. The app is one of its kinds in India and raises awareness and drives public action towards prevention of human trafficking

MISSING Game App has won the Indie Game of the Year award by NASSCOM Gaming Forum Awards 2016.