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Case Studies

Case Studies

Kimberly Rowe

NGO: CORO for Literacy

Kimberly Rowe

 “This Fellowship has given me tremendous exposure to the development sector and the field of media. The access to mentors and Fellows made it a learning experience and I have gained not only theoretical knowledge but also practical experience.”

An English Literature Graduate from St. Xavier’s College, Kimberly applied for YES FOUNDATION Media for Social Change Fellowship with the hope of spending a meaningful summer vacation before pursuing her Post Graduation in Media. Her happiness knew no bounds when she received her selection letter for the Fellowship.

Through the 1-week induction training, Kimberly learned how to use social media, create eye-catching content, photographs and films effectively for NGOs. She also learned the importance of creating brand YOU and developed values of team work and team spirit.

Kimberly was placed at CORO for Literacy, Mumbai for a period of 7 weeks, where she developed communication material, social media channels and a website for her NGO, and its Mumbai-based women empowerment program. Through activation of social media channels, she managed to harness Birla Sun Life Insurance, Majlis Law and a mainstream blogger to offer multi-channel support and employment opportunities to community women.

Kimberly was one of the ‘Top 5 Outstanding Performers’ of the Fellowship. She believes that this is only the beginning of her journey; the Fellowship was an all-encompassing umbrella which has given her maximum exposure to the development sector and field of media. The access to mentors and fellows made it a learning experience where she gained not only theoretical knowledge but also practical experience. She feels privileged to have been a part of such a high impact program which has transformed her into a socially conscious youth leader.